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CBD Packaging

Quality at cheap pricing

All about custom packaging but more importantly how businesses can sell personalize packaging easier to consumers based on it’s called the packaging at language. Now most CBD brands today use indica sativa hybrid as a way of identifying the intended experience of consumers supposed to have but indicus it even hybrid have been deemed a bit Nolan void given the fact that most strains are really hybrids ones just more indica dominant or sativa dominant but that doesn’t really look on packaging.
 
So what can we do to simplify the process for a consumer when it comes to helping them identify, why they should purchase my packaging or brand over yours or your competitors. Working with companies like candescent and arbona and so many more again, we’ve been in the industry for 11 years so we’ve had a lot of time to learn how to develop a packaging language.
 

Packaging as Language

It is all about buying experience

So what is the packaging language you’re probably wondering give me a second over second next packaging language is essentially well think about it there's milk line coffee they probably also wondering OK will go on coffee right has dark roast morning blend and so many other variations but if you notice every coffee brand uses the same language across all coffee brands as does wine Chardonnay and so on drinker but if you enjoy wine I’m sure you can get the point
 
Then you look at milk there’s two percent 1% whole milk and so forth right and so for cannabis is indica sativa and hybrid but again to the point I made earlier that’s no longer used in the traditional CPG space and that’s because there really aren’t many CBD brands or any at all for that matter in the cannabis sectors that are what I would call on a national level that really created the opportunity to communicate this language in broad enough strokes that other brands adopted much like you see in he global brand industry companies have been able to now create their own language by simplifying that using words like create com connect charge much like canvas or narbona they use words like black grey really make you feel something different because honestly sometimes colors make you feel different things it’s not new you can also use genres of music hip hop electronic jazz was a series of strains which might close be treating guess maybe a series of indica dominant strains where electronic music will not sound like a green crack to me so again what makes this industry so unique is the fact that you know cannabis fits within really three categories medical recreational and Wellness what makes that unique and also a challenge is that because coffee mill wine and beer share this unique language amongst all brands because cannabis falls in these three sectors there isn’t really much of an opportunity to create this global packaging language that these other industries get to use but it’s also cool is we actually get to create our own so I challenge you to get creative and really look at depth of this transit using to identify how a consumer might find that strange perhaps more relatable because I tell ya when I walk into a retail store myself I’m not asking for strain specificity I’m asking the budtender to tell me which strains he thinks or knows are going to be the ones that I might be interested based on the experience I’d like to have so again when considering how you’d like to identify the intended experience behind your packaging language just remember but tenders need to have a more simplified process expect the selling of your brand so when a consumer comes in and asks for the intended experience well if that budtender just happens to have a brand that has a similar word that is in fact relatable to the experience to consumers asking for well then chances are they’re going to grab that product so again think about how you can differentiate yourself because this really is a unique opportunity to do so and if you can do this properly you'll be able to command brand loyalty and prevent consumers from doing what they do best bounce from one brand to another because they're curious and that's just who we are I need to be like this is my lighter then it's OK so the next time this is my lesson and this was our session 

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