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CBD
Packaging
Quality at
cheap pricing
All about custom
packaging but more importantly how businesses can sell personalize packaging
easier to consumers based on it’s called the packaging at language. Now most CBD
brands today use indica sativa hybrid as a way of identifying the intended
experience of consumers supposed to have but indicus it even hybrid have been
deemed a bit Nolan void given the fact that most strains are really hybrids
ones just more indica dominant or sativa dominant but that doesn’t really look on
packaging.
So what can
we do to simplify the process for a consumer when it comes to helping them
identify, why they should purchase my packaging or brand over yours or your
competitors. Working with companies like candescent and arbona and so many more
again, we’ve been in the industry for 11 years so we’ve had a lot of time to
learn how to develop a packaging language.
Packaging as
Language
It is all
about buying experience
So what is
the packaging language you’re probably wondering give me a second over second
next packaging language is essentially well think about it there's milk line
coffee they probably also wondering OK will go on coffee right has dark roast
morning blend and so many other variations but if you notice every coffee brand
uses the same language across all coffee brands as does wine Chardonnay and so
on drinker but if you enjoy wine I’m sure you can get the point
Then you
look at milk there’s two percent 1% whole milk and so forth right and so for
cannabis is indica sativa and hybrid but again to the point I made earlier
that’s no longer used in the traditional CPG space and that’s because there
really aren’t many CBD brands or any at all for that matter in the cannabis
sectors that are what I would call on a national level that really created the
opportunity to communicate this language in broad enough strokes that other
brands adopted much like you see in he global brand industry companies have
been able to now create their own language by simplifying that using words like
create com connect charge much like canvas or narbona they use words like black
grey really make you feel something different because honestly sometimes colors
make you feel different things it’s not new you can also use genres of music
hip hop electronic jazz was a series of strains which might close be treating
guess maybe a series of indica dominant strains where electronic music will not
sound like a green crack to me so again what makes this industry so unique is
the fact that you know cannabis fits within really three categories medical
recreational and Wellness what makes that unique and also a challenge is that
because coffee mill wine and beer share this unique language amongst all brands
because cannabis falls in these three sectors there isn’t really much of an
opportunity to create this global packaging language that these other
industries get to use but it’s also cool is we actually get to create our own
so I challenge you to get creative and really look at depth of this transit
using to identify how a consumer might find that strange perhaps more relatable
because I tell ya when I walk into a retail store myself I’m not asking for
strain specificity I’m asking the budtender to tell me which strains he thinks
or knows are going to be the ones that I might be interested based on the
experience I’d like to have so again when considering how you’d like to
identify the intended experience behind your packaging language just remember
but tenders need to have a more simplified process expect the selling of your
brand so when a consumer comes in and asks for the intended experience well if
that budtender just happens to have a brand that has a similar word that is in
fact relatable to the experience to consumers asking for well then chances are
they’re going to grab that product so again think about how you can
differentiate yourself because this really is a unique opportunity to do so and
if you can do this properly you'll be able to command brand loyalty and prevent
consumers from doing what they do best bounce from one brand to another because
they're curious and that's just who we are I need to be like this is my lighter
then it's OK so the next time this is my lesson and this
was our session
take care
